Hello!

I am a storyteller who learned how systems work.

I started my career in live entertainment: worlds built on emotion, timing, and audience response. This trained me to think in narrative, experience, and impact. Working in marketing refined that instinct into strategy: knowing how stories scale, how attention moves, and how brands perform. Now, through information design, UX, and analytics, I am learning to translate human behavior into structure, clarity, and decisions, without losing warmth or voice.