Resumé
Nov 2024 - Apr 2025
Contract Designer & Marketing Specialist
Shift Marketing Solutions
Designed comprehensive user experience (UX) wireframes for global clients using Adobe Suite, Canva, and Design Pickle, translating complex design requirements into user-friendly digital interfaces across multiple industries.
Samples available upon request!
Apr 23 - Aug 23
Marketing & Press Coordinator
Allied Global Marketing, Touring
Directed 70+ national press interviews and executed multi-market campaigns across 40+ US cities, increasing visibility and strengthening public perception of Tony Award®–winning theatrical engagements
Established and enforced branding protocols across 7 venue platforms, ensuring scalable, uniform client messaging
Partnered with creative agencies, designers, and publicists to develop tailored media strategies, generating a 25% uplift in audience engagement and measurable ROI for client campaigns
Coordinated 50+ high-profile talent appearances, overseeing logistics, stakeholder communications, and contingency planning to deliver seamless and engaging public relations outcomes
Work samples available upon request!
June 22 - Apr 23
Junior Marketing Strategist
Allied Global Marketing, Client Solutions
Executed marketing strategy initiatives by collaborating with Account Directors, managing 100+ data-driven campaigns with KPI tracking and budget optimization for six high-profile clients
Conducted industry analyses to inform strategic marketing decisions and maintain competitive advantage in 3 different markets
Aug 21 - Jun 22
Marketing/Media Relations & Social Media Specialist
Indiana University Auditorium
Leveraged strategic content management and media relations to drive substantial audience growth and engagement, establishing the venue as a premier entertainment destination with a 54.5% audience increase and a 950% engagement boost through innovative content and user-generated initiatives.
Click the button to peruse projects!
Freelance Work
May 2024 - Nov 2024
Account Manager
Play Hard Seltzer, PB Spirits
Drove market expansion and strategic partnerships by orchestrating high-impact brand activations reaching 500+ potential customers per event
Converted key decision-makers through 50+ compelling product demonstrations, and successfully led a targeted market entry strategy for new product launches.
Education
2025 - 2026
Northwestern University, School of Professional Studies
Masters of Science in Information Design & Strategy
2018 - 2022
Indiana University, Kelley School of Business
Bachelors of Science in Business, Marketing
2018 - 2022
Indiana University, College of Arts & Sciences
Bachelors of Arts in Theater Studies, Acting
Mar 2025
Jan 2025
May 2022
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Canva Design Essentials Certificate
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Google Data Analytics Certificate
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O'Neill School of Public and Environmental Affairs
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Diversity, Equity, & Inclusion Certificate
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Functional Skills
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Client & Stakeholder Management
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Market & Industry Analysis
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Strategic Roadmapping
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Process Optimization & Workflow Design
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Brand/Digital Transformation Strategy
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Presentation & Training Facilitation
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Technical Skills
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​Microsoft/Google Data Visualization Tools
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SQL
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R Programming
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UX Design
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Wireframing
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Digital Platforms
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Campaign Optimization
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Adobe Creative Suite
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Skills & Certifications
