Resumé
Apr 23 - Aug 23
Marketing & Press Coordinator
Allied Global Marketing, Touring
Orchestrated 70+ national press interviews and drove multi-channel marketing campaigns across multiple markets, maximizing media exposure for Tony Award® winning theatrical engagements
Established comprehensive brand management protocols across all tour venue platforms, ensuring consistent messaging and visual identity
Developed targeted social media strategies in partnership with industry creatives and publicists, optimizing audience engagement
Managed high-profile talent relations, including coordinating 50+ press appearances and maintaining seamless communication channels
Work samples available upon request!
June 22 - Apr 23
Junior Marketing Strategist
Allied Global Marketing, Client Solutions
Executed marketing strategy initiatives by collaborating with Account Directors, managing 100+ data-driven campaigns with KPI tracking and budget optimization for six high-profile clients
Conducted industry analyses to inform strategic marketing decisions and maintain competitive advantage in 3 different markets
Aug 21 - Jun 22
Marketing/Media Relations & Social Media Specialist
Indiana University Auditorium
Leveraged strategic content management and media relations to drive substantial audience growth and engagement, establishing the venue as a premier entertainment destination with a 54.5% audience increase and a 950% engagement boost through innovative content and user-generated initiatives.
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Freelance Work
Nov 2024 - Present
Contract Designer & Marketing Specialist
Shift Marketing Solutions
Designed comprehensive user experience (UX) wireframes for global clients using Adobe Suite, Canva, and Design Pickle, translating complex design requirements into user-friendly digital interfaces across multiple industries.
Samples available upon request!
May 2024 - Present
Account Manager
Play Hard Seltzer, PB Spirits
Drove market expansion and strategic partnerships by orchestrating high-impact brand activations reaching 500+ potential customers per event
Converted key decision-makers through 50+ compelling product demonstrations, and successfully led a targeted market entry strategy for new product launches.
Education
2018 - 2022
Indiana University Bloomington | Dual-Degree
At Indiana University, I earned two Bachelor's Degrees in four years: a BSB in Marketing and a BA in Theatre Studies. I had a minor in Arts Management.
Skills & Certifications
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O'Neill School of Public and Environmental Affairs
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Diversity, Equity, & Inclusion Certificate
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Hubspot
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Social Media Marketing Certificate
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Digital Marketing Certificate
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General Skills
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Microsoft Excel, Word, Powerpoint
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Adobe Workspace (Photoshop, Illustrator, InDesign)
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Canva
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Strata, Eleven
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